The Brief
RevDoc needed a public site that could explain an AI-enabled healthcare product in plain language, and keep up with two hosts (US and Canada) without the design system falling apart.
- The Problem: Two country hosts, overlapping content models, and a product story that had to stay clear for patients and clinicians while marketing moved quickly.
- The Solution: A shared visual system and CMS architecture in Framer (Legal, Teams, Services, Blogs) with templated US and Canada versions owned as one family.
- The Logic: Treat .ca and .com as the same product with local truth: shared foundations, separate state content, and QA gates so new pages don’t silently break the system.
Digital Medical Passport
Mobile navigation
The Approach
I owned color, type, spacing, and page flows used across both hosts, then modeled CMS collections so marketing could publish without inventing one-off layouts.
US and Canada were built as sister sites: shared components, country-specific pages where regulation and service availability diverge, and a post-launch QA pass for Salesforce forms, short-notice pages, and CMS-generated URLs.
The work also touched decisions that looked “decorative” but weren’t: HIPAA-aware layout choices, advisory content patterns, and keeping patient/clinician language readable under an AI-forward product story.
Key Takeaways
Over ~5 months the public rebuild shipped and supported launch. The lasting lesson wasn’t a prettier homepage. It was defining done.
- Shared vs. local: A catalog only stays coherent when source-of-truth rules are written down: what is shared, what is country-owned, and what must stay field-blank between hosts.
- QA is product work: Nav pointing at 404s, Salesforce disconnects, and untested form payloads are UX failures. Lock a gate: no “done” until the real route is wired and tested.
- Measure both hosts: GA4 engagement and bounce need to be read US vs CA separately: same system, different audiences.
Scope
- Visual system
- Information architecture
- CMS modeling
- Framer build
- US/Canada templating
- Launch QA
Credits
- Lead Design & Build·Alexandra Le
More projects
Interested in working together?
Shoot me a message!Alexandra Le
alexandra.le.nh@gmail.com