Robben Media

Robben was launching high-volume, multi-channel campaigns faster than design could keep up. One-off landing pages were slow to produce, visually inconsistent, and weak at guiding users toward conversion.

The brief wasn’t another set of pages — it was a system: reusable components and templates that marketing could deploy quickly without eroding UX quality.

I built a modular component library with clear hierarchy, restrained colour, and intentional motion — flexible enough for different client brands, opinionated enough to stay credible.

Every template encoded lead-gen fundamentals: persistent CTAs, scannable content zones, and layouts that hold up when copy and offers change mid-campaign.

Heatmaps showed drop-off at the phone-number field. I restructured capture into a shorter 3-step flow so users committed earlier — improving completion without adding friction elsewhere.

Teams stopped rebuilding from scratch for every campaign. The system raised the UX floor while giving marketing the speed they needed.

When stack constraints and launch dates shifted, modularity made it possible to adapt delivery without abandoning the interaction decisions that made the experience work.