The Brief
Royal LePage First Contact needed design infrastructure, not one-off assets, so agents and marketing could ship on-brand materials without routing every request through design.
- The Problem: Custom one-offs protected the brand but couldn’t keep up with listings, print, social, and short-notice campaigns.
- The Solution: A modular template library with locked foundations and open content zones the team could actually run.
- The Logic: If the template is the product, brand quality scales with production, not against it.
The Approach
I designed templates for feature sheets, booklets, brochures, door-knockers, web banners, and social units with non-negotiable brand rules and flexible listing zones.
Handoff included onboarding the team into Canva and Adobe so production didn’t depend on me sitting in every file.
Photography direction and PDF production standards kept the library coherent when many hands touched the same system.
Key Takeaways
The measure of the system wasn’t how many files I made. It was whether someone else could ship without stretching the brand.
- Library over hero comps: A second-look PDF that nobody can update is theater. A folder people open every week is infrastructure.
- Onboarding is design: Teaching Canva/Adobe usage and naming conventions is part of protecting the brand at scale.
- Channel stretch: Print, social, and web each stress hierarchy differently. Templates have to travel without collapsing.
Scope
- Design Systems
- Brand Infrastructure
- Templating
- Print & Digital Marketing
- Team onboarding
Credits
- Visual Systems Designer·Alexandra Le
More projects
Interested in working together?
Shoot me a message!Alexandra Le
alexandra.le.nh@gmail.com