Royal LePage

Agents and marketing teams needed property brochures, feature sheets, flyers, and digital promotions customized quickly. Custom one-offs protected the brand but couldn’t keep up with demand.

I framed the problem as design infrastructure: locked foundations, flexible content zones, and reusable systems that raise consistency while removing the designer as the production gate.

I designed modular templates with non-negotiable brand rules — logo placement, type hierarchy, colour, legal space — and open zones for listings, agent details, and offers.

Layouts were built to travel across print and digital, with clear property-data hierarchy and persistent lead-capture CTAs so conversion didn’t disappear during customization.

Handoff included usage guidance so non-designers could produce on-brand materials without breaking the system — turning brand standards into an operable workflow.

Standardized templates reduced one-off redesigns and raised the quality floor across campaigns and agent materials.

Marketing could scale production across channels while protecting brand integrity — a systems outcome measured in consistency, speed, and fewer brand exceptions.